Debt Relief/Reduction Landing Page Design Inspiration Set

American Financial Service:
The obvious goal of this landing page is to get the user on the phone either by having them call the number (that's really hard to miss), or have them fill out the form to be called. 

Can Footer Slide Up Ads Increase Landing Page Conversion?

Have you heard of slide up footer ads?

They are these ads that "slide" up from the bottom of your browser. Great way to call attention without being annoying. They are as eye catching as pop ups and overlays, but a lot less intrusive because they happen at the very bottom of the browser - not where you are reading. See it in action here and here.

Footer Slider Ads could potentially help conversion rates because most users are generally less accustomed to this type of lead capture method. Everything I've read claim they do wonders for conversion (they may be biased), but regardless, these ads make the offers very hard to ignore.

Imagine asking for email addresses, zip codes, rss feed subscriptions, twitter follow requests, other lead gen/affiliate type questions... possibilities are endless.

Testing Ideas: Employment Agency Sign up Form Landing Page - Hirefox

Hirefox is a UK based web talent (web designers, developers) agency. Very clean and sleek design. Striking. However, my first concern when I landed was the black dark background.  I'd love love love to see an A/B test of this landing page using a white or very light background color. (I'll get to the why later).

More testing ideas below.

Lead Gen Campaign Dissected: ResVLife - Email, Landing Page and Live Agent Experience

Digging through my spam box (gmail filters everything), I found another aggressive email campaign for an anti-aging and weight loss supplement called ResVLife. Here is a dissection of this email Lead Gen campaign form start to the final page of the order form.   

ps: I have a feeling this was designed by the same person who did the Government Grants Creative.

How Rudder.com Increased their Subscriber Conversion Rate by 45%

Widerfunnel, a conversion rate optimization agency used Google Website Optimizer to increase Rudder.com's subscriber count by a whopping 45%. Looks great!

Before and after pics after the jump.

Lead Gen Form for Seniors: Guidelines & Close up of AARP Registration Form Design

I'm a big believer of studying the form designs of industry leaders.
When it comes to designing forms for seniors, I think AARP's got in it the bag.

How to use testimonials (text, image, video) to increase conversion rates

Video Testimonials:
eDiets does a great job implementing a video testimonial AND focusing the user on the form. I love it! This one above is my favorite example of a landing page that makes effective use of a video & testimonial. I'd love to find out how much this video boosted form completion rates. Does anyone know? Check more examples after the jump.

Prettiest Viagra Email (Spam) Design

Sometimes I look at my junk mail box to get design ideas from email creatives. Most times they are super ugly, but look how pretty they can be! This one has got to be the prettiest erectile dysfunction related email design I've yet to see. Don't you agree? Bravo to whoever the designer is!

Aggressive Sell Landing Page & Form Design: Government Grant Kit

Here's a landing page to request a Government Grant Kit (not check). It's a very aggressive design with lots of arrows, pointing, and somewhat misleading copy.

This landing page fools the user into thinking that they are checking for Government Grant eligibility or some kind of check (fooled me). It took me a while to realize that the form on the second page was to buy the Government Grant KIT.  All the red arrows with the text "Get your check fast!" "Free Grant Money," "Congratulations! You Qualify for a free grant!" is what got me..

The aggressive design style is definitely is worth a closer look, though. We can learn from this.

Wonder how it performs? I bet the 1st page converts pretty well. The second page is probably where users drop off because you realize you're not getting any free money.

7 Landing Page Optimization Guidelines & Case Studies (PDF)

Here are some landing page optimization guidelines and case studies (PDF) that I've found floating around on the web. Now it's all in one place for your convenience. Please leave a comment if you know of any others.

• Case Study: Blue Cross Blue Shield Individual Online Acquisition Campaign
  (prepared by White Horse)
  Landing page optimization improved overall conversion rate by 50%
  Download White Horse Case Study for Anthem Blue Cross Blue Shield Acquisition Campaign
  
  
• Case Study: Web 2.0 Site Launch Uses Conversion Rate Optimization to
  Achieve 45% Increase in Subscribers for Rudder.com
  (prepared by WiderFunnel Marketing)
  Download WiderFunnel_Success_Story-Rudder
Case Study: A Landing Page Redesign that Generated Conversion Lift of 32.5% –
within Strict Branding Guidelines for Business Objects
(prepared by WiderFunnel Marketing)
Download Casestudy_2008_sap_businessobjects


Guidelines: How to Optimize your Donation Landing Page
(prepared by Donordigital)
Download Donordigital-Landing_Page_Optimization_2


Guidelines: Capture More Leads with Optimized Landing Pages - A Hands-On Guide
(prepared by Beasley Direct)
Download Beasley-Direct_Landing-Page-Optimization-Guide


Guidelines: Landing Page Template Guidelines
(prepared by hydra)
Download Hydra - Landing Page Template-2
Guidelines: Landing Page Handbook (prepared by MarketingSherpa)
Download Landing Page Handbook by MarketingSherpa

Video Use in Email Capture, Sign up, Download Landing Page Designs

I've noticed a good number of landing pages with embedded video clips.

The videos can be categorized into 2 types:

1. Hard Selling:
   Directly selling the product - asking the user to use the service, etc
2. Soft Selling:
   Passively provides background information or instructions to urge the user to make a favorable action on the site (ie. click or fill out a form)

Auto-play:
Hard Sell videos tend to play automatically, while Soft sell videos require user action to play.

Placement:
Hard Sell videos tend to be featured above the fold, while Soft sell video placement varies.

Video Hosts:
Viddler, Youtube, embedded flash

Here are some examples of email capture, sign up, download landing pages that have embedded video for your inspiration needs: