emusic Landing Page and Form Process

Summary:

Form Label: Right Aligned
Form Column: Single
Placement of Error Message: Below field
Error Message text: detailed
Form Steps: Illustration and text
Optional fields: unbolded.
Button CTA: descriptive (Sign up for music)

Friction/Anxiety Points Addressed

Your Information is secure text
No Commitment text
Free Trial, cancel any time with no hassle text
Your credit card information is secure with lock graphic (placement right below credit card fields)
"Best Value" plan pre-checked - this is good so customers don't have to think so much.

All in all, Iamalandingpagedesigner gives this form design a big thumbs up! emusic can probably experiment more with their landing page to increase traffic.

Posted by Yours Truly at 06:00:00 AM 05/27/2009 in Form Design, Landing Page Designs

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Comments

eMusic has a smooth conversion process. anyone have other examples they'd like to share?

Posted by: LandingPage Designer | 05/28/2009 at 10:35 PM

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