Prettiest Viagra Email (Spam) Design

Sometimes I look at my junk mail box to get design ideas from email creatives. Most times they are super ugly, but look how pretty they can be! This one has got to be the prettiest erectile dysfunction related email design I've yet to see. Don't you agree? Bravo to whoever the designer is!

Aggressive Sell Landing Page & Form Design: Government Grant Kit

Here's a landing page to request a Government Grant Kit (not check). It's a very aggressive design with lots of arrows, pointing, and somewhat misleading copy.

This landing page fools the user into thinking that they are checking for Government Grant eligibility or some kind of check (fooled me). It took me a while to realize that the form on the second page was to buy the Government Grant KIT.  All the red arrows with the text "Get your check fast!" "Free Grant Money," "Congratulations! You Qualify for a free grant!" is what got me..

The aggressive design style is definitely is worth a closer look, though. We can learn from this.

Wonder how it performs? I bet the 1st page converts pretty well. The second page is probably where users drop off because you realize you're not getting any free money.

7 Landing Page Optimization Guidelines & Case Studies (PDF)

Here are some landing page optimization guidelines and case studies (PDF) that I've found floating around on the web. Now it's all in one place for your convenience. Please leave a comment if you know of any others.

• Case Study: Blue Cross Blue Shield Individual Online Acquisition Campaign
  (prepared by White Horse)
  Landing page optimization improved overall conversion rate by 50%
  Download White Horse Case Study for Anthem Blue Cross Blue Shield Acquisition Campaign
  
  
• Case Study: Web 2.0 Site Launch Uses Conversion Rate Optimization to
  Achieve 45% Increase in Subscribers for Rudder.com
  (prepared by WiderFunnel Marketing)
  Download WiderFunnel_Success_Story-Rudder
Case Study: A Landing Page Redesign that Generated Conversion Lift of 32.5% –
within Strict Branding Guidelines for Business Objects
(prepared by WiderFunnel Marketing)
Download Casestudy_2008_sap_businessobjects


Guidelines: How to Optimize your Donation Landing Page
(prepared by Donordigital)
Download Donordigital-Landing_Page_Optimization_2


Guidelines: Capture More Leads with Optimized Landing Pages - A Hands-On Guide
(prepared by Beasley Direct)
Download Beasley-Direct_Landing-Page-Optimization-Guide


Guidelines: Landing Page Template Guidelines
(prepared by hydra)
Download Hydra - Landing Page Template-2
Guidelines: Landing Page Handbook (prepared by MarketingSherpa)
Download Landing Page Handbook by MarketingSherpa

Video Use in Email Capture, Sign up, Download Landing Page Designs

I've noticed a good number of landing pages with embedded video clips.

The videos can be categorized into 2 types:

1. Hard Selling:
   Directly selling the product - asking the user to use the service, etc
2. Soft Selling:
   Passively provides background information or instructions to urge the user to make a favorable action on the site (ie. click or fill out a form)

Auto-play:
Hard Sell videos tend to play automatically, while Soft sell videos require user action to play.

Placement:
Hard Sell videos tend to be featured above the fold, while Soft sell video placement varies.

Video Hosts:
Viddler, Youtube, embedded flash

Here are some examples of email capture, sign up, download landing pages that have embedded video for your inspiration needs:

White Paper Download Landing Page Design Inspiration

Here's a Quality Score White Paper download landing page design. The layout is pretty simple, but key areas pop beautifully:

1. Header Text
2. Form header
3. Button 

Designing for Sign ups - Guidelines and Copywriting tips

Here is a great slideshow prepared by Joshua Porter, Founder at Bokardo Design, for a talk given at Webstock, 2009, in Wellington, New Zealand. This is a great presentation, wish there was audio, but there are a lot of great screenshots, so you will probably want to go through them manually.

Full Sail University: Landing Page Design Inspiration

emusic Landing Page and Form Process

Affiliate Landing Page Design Inspiration Set

Car Auto Loan Financing Landing Page Inspiration

Here is a landing page for PPC keyword "auto loan." What's unique about this landing page is that almost the entire page "glows" red upon hover.  Click through to the the jump for larger screenshots.