10 Landing Page Design Guidelines and Tips to Increase Conversion

1. Use a big headline and hero shot
   A large, colorful headline should dominate. Don't be subtle: use big, bold, and clear text and a single dominating photo (that shows them what they’ll get) along with a caption, the second most-read copy element. The headline should convey both the product benefit and the special offer.
2. Show people
   People are naturally drawn to people’s eyes. Showing them in close-up, focusing on the face, creates more impact.
   
   
3. Use copy that addresses the reader
   Use “you" and "your". When applicable, paint a picture of how the product affects the consumer (i.e. a Home Shopping Network-style sales pitch).
   

Landing Page Inspiration: Netquote Agent Application Form

4 Good Looking "Free Ipod" Affiliate Landing Pages for Inspiration

 

Lightbox style Landing Page Design Inspiration

Dating Website Landing Page Inspiration and Analysis

Part one will display the screen shots of the dating sites. Scroll down for similarities & differences.

Creative (and Ugly) Landing Page Designs Part 1

When your landing page goes through millions of rounds of testing, designers may start to feel.... like they have no more ideas already. Now, I probably shouldn't knock these designs because I dont have any of their conversion data, but here are some Oh No You Didnt! designs:

The luring pointer fingers:
The fingers on this page actually move.

Button Call to Action & Design Inspiration Set for Landing Pages

Landing Page Design for lead generation is all about getting the user to fill out a form or simply click a button. If you're sending paid traffic via PPC campaigns, email, banner/display, you must must keep conversion rate in mind.

Here are some button designs that have caught my eye:

Descriptive