How Rudder.com Increased their Subscriber Conversion Rate by 45%

Widerfunnel, a conversion rate optimization agency used Google Website Optimizer to increase Rudder.com's subscriber count by a whopping 45%. Looks great!

Before and after pics after the jump.

Before:



After:

Here are some observations on the differences between the 2 designs.

What helped increase conversion:

1. Swapped Main header copy & image positions. Copy on the right, image on the left.
2. Value statements in bullets with check mark image.
3. Security Lock image next to security statement
4. A lot of white space above the button to draw the eye.
5. Increased button size and used more descriptive CTA text
6. Placed testimonial directly underneath the button - gives that extra push.
7. Placed a tumblr status message: "Updates involving email issue" - I guess 'freshness' is good even if the message is somewhat alarming (huh, what email issue?)
8. 2009 Webby Awards Nominee icon
9. Iphone App Notice with iphone image (looks current)
10. As Featured in Press icons
11. Removal of Truste icon.
12. Addition of McAffee and Verisign logos (interesting)

You can read more case studies from WiderFunnel here.