Lead Gen Form for Seniors: Guidelines & Close up of AARP Registration Form Design
I'm a big believer of studying the form designs of industry leaders.
When it comes to designing forms for seniors, I think AARP's got in it the bag.
Preventing Users for clicking the confirmation button twice:
Guidelines for Designing Forms for Seniors:
- Form Field Labels: Right Aligned
- Form Fields: Fixed width, Single Columns
- Submit buttons: Right Aligned
Address possible vision impairments:
- Large font
- high contrast coloring
- See more considerations for vision impaired browsing here
Accommodate Older Browsers, Computers, and Dial up:
(slow machines, dial up, ie 6 etc)
- very light weight
- minimal graphic usage (3 to be exact: logo, progress bar, and button)
- Pop up that asks users to only click on the continue button once.
Ease Anxiety / Friction Points:
- Include a phone number to call
- Include an option to request a bill be sent instead of entering credit card information.
- Make it bold and proud.
- Don't make email a required field.
- AARP used yellow as the error validation color instead of the common red. Perhaps this was to create contrast from the logo?
- AARP error text says, "Processing Error - We were unable to process your membership request because first name is required. Please check."
"Processing Error" sounds very technical and impersonal. I wonder if they did testing and that's what worked best?
- I am also surprised that the erred field(s) didn't get highlighted or marked in anyway. I'd imagine it's harder to identify them quickly on the form.