Hawaii Water Sports Center Landing Page Design Optimization

First of all, the colors and imagery on this landing page are awesome. It really looks Fun. Very good job with communicating the emotional appeal of the offer. That said, and if I had my way, here are things I would test:

1. Make the book now buttons and form area stand out more
2. Create activity specific landing page designs:
   Right now you end up on individual description pages for each activity before you can book. Since there is a large number of activities, maybe it's best to create separate landing pages for each activity, so its easier to focus the user on the task at hand - booking?
3. Make the phone number more prominent
4. Emphasize the Special - Save $40 on 3 rides

http://hawaiiwatersportscenter.com/

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