How Rudder.com Increased their Subscriber Conversion Rate by 45%

Widerfunnel, a conversion rate optimization agency used Google Website Optimizer to increase Rudder.com's subscriber count by a whopping 45%. Looks great!

Before and after pics after the jump.

7 Landing Page Optimization Guidelines & Case Studies (PDF)

Here are some landing page optimization guidelines and case studies (PDF) that I've found floating around on the web. Now it's all in one place for your convenience. Please leave a comment if you know of any others.

• Case Study: Blue Cross Blue Shield Individual Online Acquisition Campaign
  (prepared by White Horse)
  Landing page optimization improved overall conversion rate by 50%
  Download White Horse Case Study for Anthem Blue Cross Blue Shield Acquisition Campaign
  
  
• Case Study: Web 2.0 Site Launch Uses Conversion Rate Optimization to
  Achieve 45% Increase in Subscribers for Rudder.com
  (prepared by WiderFunnel Marketing)
  Download WiderFunnel_Success_Story-Rudder
Case Study: A Landing Page Redesign that Generated Conversion Lift of 32.5% –
within Strict Branding Guidelines for Business Objects
(prepared by WiderFunnel Marketing)
Download Casestudy_2008_sap_businessobjects


Guidelines: How to Optimize your Donation Landing Page
(prepared by Donordigital)
Download Donordigital-Landing_Page_Optimization_2


Guidelines: Capture More Leads with Optimized Landing Pages - A Hands-On Guide
(prepared by Beasley Direct)
Download Beasley-Direct_Landing-Page-Optimization-Guide


Guidelines: Landing Page Template Guidelines
(prepared by hydra)
Download Hydra - Landing Page Template-2
Guidelines: Landing Page Handbook (prepared by MarketingSherpa)
Download Landing Page Handbook by MarketingSherpa