Video Use in Email Capture, Sign up, Download Landing Page Designs
I've noticed a good number of landing pages with embedded video clips.
The videos can be categorized into 2 types:
- Hard Selling:
Directly selling the product - asking the user to use the service, etc - Soft Selling:
Passively provides background information or instructions to urge the user to make a favorable action on the site (ie. click or fill out a form)
Auto-play:
Hard Sell videos tend to play automatically, while Soft sell videos require user action to play.
Placement:
Hard Sell videos tend to be featured above the fold, while Soft sell video placement varies.
Video Hosts:
Viddler, Youtube, embedded flash
Here are some examples of email capture, sign up, download landing pages that have embedded video for your inspiration needs:
Continue reading "Video Use in Email Capture, Sign up, Download Landing Page Designs" »

