Video Use in Email Capture, Sign up, Download Landing Page Designs

I've noticed a good number of landing pages with embedded video clips.

The videos can be categorized into 2 types:

1. Hard Selling:
   Directly selling the product - asking the user to use the service, etc
2. Soft Selling:
   Passively provides background information or instructions to urge the user to make a favorable action on the site (ie. click or fill out a form)

Auto-play:
Hard Sell videos tend to play automatically, while Soft sell videos require user action to play.

Placement:
Hard Sell videos tend to be featured above the fold, while Soft sell video placement varies.

Video Hosts:
Viddler, Youtube, embedded flash

Here are some examples of email capture, sign up, download landing pages that have embedded video for your inspiration needs:

White Paper Download Landing Page Design Inspiration

Here's a Quality Score White Paper download landing page design. The layout is pretty simple, but key areas pop beautifully:

1. Header Text
2. Form header
3. Button