Digging through my
spam box (gmail filters everything), I found another aggressive email
campaign for an anti-aging and weight loss supplement called ResVLife. Here is a dissection of this email Lead Gen campaign form start to the final page of the order form.
ps: I have a feeling this was designed by the same person who did the Government Grants Creative.
Here's a landing page to request a Government Grant Kit (not check). It's a very aggressive design with lots of arrows, pointing, and somewhat misleading copy.
This landing page fools the user into thinking that they are checking for Government Grant eligibility or some kind of check (fooled me). It took me a while to realize that the form on the second page was to buy the Government Grant KIT. All the red arrows with the text "Get your check fast!" "Free Grant Money," "Congratulations! You Qualify for a free grant!" is what got me..
The aggressive design style is definitely is worth a closer look, though. We can learn from this.
Wonder how it performs? I bet the 1st page converts pretty well. The second page is probably where users drop off because you realize you're not getting any free money.
Continue reading "Aggressive Sell Landing Page & Form Design: Government Grant Kit " »
Here's a Quality Score White Paper download landing page design. The layout is pretty simple, but key areas pop beautifully:
Continue reading "White Paper Download Landing Page Design Inspiration" »
Here is a landing page for PPC keyword "auto loan." What's unique about this landing page is that almost the entire page "glows" red upon hover. Click through to the the jump for larger screenshots.
Continue reading "Car Auto Loan Financing Landing Page Inspiration" »
