Testing Ideas: Employment Agency Sign up Form Landing Page - Hirefox

Hirefox is a UK based web talent (web designers, developers) agency. Very clean and sleek design. Striking. However, my first concern when I landed was the black dark background.  I'd love love love to see an A/B test of this landing page using a white or very light background color. (I'll get to the why later).

More testing ideas below.

Video Use in Email Capture, Sign up, Download Landing Page Designs

I've noticed a good number of landing pages with embedded video clips.

The videos can be categorized into 2 types:

1. Hard Selling:
   Directly selling the product - asking the user to use the service, etc
2. Soft Selling:
   Passively provides background information or instructions to urge the user to make a favorable action on the site (ie. click or fill out a form)

Auto-play:
Hard Sell videos tend to play automatically, while Soft sell videos require user action to play.

Placement:
Hard Sell videos tend to be featured above the fold, while Soft sell video placement varies.

Video Hosts:
Viddler, Youtube, embedded flash

Here are some examples of email capture, sign up, download landing pages that have embedded video for your inspiration needs:

Designing for Sign ups - Guidelines and Copywriting tips

Here is a great slideshow prepared by Joshua Porter, Founder at Bokardo Design, for a talk given at Webstock, 2009, in Wellington, New Zealand. This is a great presentation, wish there was audio, but there are a lot of great screenshots, so you will probably want to go through them manually.